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"To me, lingerie is self-expression of individual style and spirit. The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase to be ‘dressed up in’ for someone else. If the thing we wear closest to our skin is for someone else and not ourselves, what does that tell us about our bodies? I wanted to create a brand and product that was empowered, confident, sassy, contemporary and fashion-focused. We design to make women feel their most fabulous selves!”


Emily Bendell

Founder and CEO of Bluebella

Emily Bendell - Founder of Bluebella

Emily Bendell with model

The brainchild of Emily Bendell, Bluebella was founded with a simple yet profound vision at its core: to deliver luxurious lingerie, underwear, and nightwear to spirited, fashion-forward women. Our brand champions innovation, inclusivity, and exceptional style above all else, redefining sensuality with every new collection.

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